1️⃣ Should You Show Prices Publicly?

For your positioning — no full price list.

Why?

You are:

• Offering considered, bespoke work

• Working with character homes

• Attracting thoughtful clients

Publishing full pricing can:

• Invite price comparison

• Encourage enquiries based only on cost

• Reduce perceived flexibility

Instead, use this phrasing:

Consultations from £325
Room projects from £900

That signals:

• Professional pricing

• Confidence

• Transparency without limitation

2️⃣ Refined Service Descriptions (Website-Ready)

These feel polished, understated and aligned with your tone.

The Styling Consultation

A focused, in-home session designed to bring clarity and direction.

Over two to three hours, we walk through your space together, refining layouts, editing what isn’t working and identifying opportunities to enhance atmosphere and cohesion. You’ll receive practical guidance, design direction and a follow-up summary to help you implement changes with confidence.

Ideal for new homeowners, downsizers, or anyone seeking a fresh perspective.

Consultations from £325.

Room Refinement

A considered transformation of a single room.

This service combines thoughtful editing of your existing pieces with carefully sourced additions to create a layered, balanced and timeless result. From concept to final styling, the focus is on crafting a space that feels authentic and deeply personal.

Projects from £900 per room.

Heritage Home Refresh

A phased approach for characterful and period homes.

Working respectfully with the architecture of your property, we refine multiple spaces over time, blending heritage, sustainability and understated elegance. The emphasis is on creating cohesion while preserving soul.

Pricing tailored to scope.

Perfect. This is where many small creative businesses wobble — so we’ll build something calm, confident and sustainable.

You’re:

• Rural Somerset

• Part-time

• Fewer clients

• Depth over volume

• Character homes

So your pricing should reflect:

• Expertise

• Thoughtfulness

• Time

• Not “budget decorator” energy

🌿 PRICING STRUCTURE (Refined & Sustainable)

You do not want complicated packages. Keep it simple and elegant.

1️⃣ The Styling Consultation

Your entry point.

2–3 hours in-home

Includes:

• Walkthrough & discussion

• Layout guidance

• Editing advice

• Colour direction

• Immediate hands-on styling

• Follow-up summary email

💰 Suggested Range (Rural Somerset):
£275 – £375

Start confidently at £325.
This positions you as experienced, not entry-level.

2️⃣ Room Refinement

Single room transformation.

Includes:

• Concept direction

• Sourcing (antiques/vintage/high street mix)

• Editing existing furniture

• Styling day

💰 Pricing Structure:
Flat design fee + sourcing margin.

Design fee: £750 – £1,200 per room

Start at around £900 per room.

Add:

• 15–20% sourcing margin on items you procure
  (This is standard and protects your time.)

3️⃣ Heritage Home Refresh

Multi-room, phased project.

Instead of underpricing, use either:

Option A: Per Room (Simplest)

£850–£1,100 per room depending on scope.

Option B: Day Rate for Ongoing Work

£350–£450 per design day.

Start at £375 per day.

This gives flexibility while working part-time.

Important: What You Must Not Do

❌ Do not price emotionally
❌ Do not discount because you’re “starting”
❌ Do not compare yourself to staging companies

You are offering:
Experience + taste + narrative thinking.

That is premium positioning — even in rural Somerset.

What I Would Suggest

Start with:

Interior Styling for Characterful Properties

Offer:

• Room refreshes

• Editing and reworking existing furniture

• Sourcing antiques and vintage

• Sustainable repurposing

• Styling for lifestyle (not just for sale)

You can still occasionally do:

• Holiday home styling

• Pre-sale styling

But don’t build your identity around those.

I help owners of characterful country homes create layered, timeless interiors that feel authentic, personal and quietly beautiful.

Or slightly more refined:

Interior styling for thoughtful country homes — blending heritage, sustainability and understated elegance.

Taking a physical space and defining the story, mood, aesthetic direction, and object language so everything feels cohesive and intentional.

Let’s make it clearer.

You help people answer:

• What should this space feel like?

• What makes it distinct?

• What objects belong here?

• What shouldn’t be here?

• Who is this space really for?

• How do we avoid it looking generic?

• How do we make it culturally grounded and characterful?

That’s tangible

I run House of Scrase, a creative studio specialising in spatial concept development and curated object direction.

Option 4 (Very simple and confident):

I help shape the creative vision behind distinctive spaces.

You’re not just developing concepts.
You’re shaping the creative vision behind distinctive spaces — through objects, mood and narrative.

Let’s Make It Even More Concrete

If someone says:

“What exactly would I get if I hired you?”

You can answer confidently:

“You’d get a clear concept for your space — a defined aesthetic direction, a cohesive visual narrative, and a sourcing framework so every decision feels intentional.”

That’s understandable.

3️⃣ Services / Offer Page: Experience-Led

Even your “services” page can evoke curiosity rather than just listing tasks. Frame it as experiences you create:

• Spatial Vision: Develop a concept that defines how a space looks, feels, and functions.

• Aesthetic Direction: Refine the mood, materials, and object language for a cohesive environment.

• Curated Collaborations: Introduce objects, makers, and partners that bring narrative depth.

Here, instead of “we offer X, Y, Z,” you’re hinting at what people experience when they work with you.

4️⃣ Visual Language & Tone